Study on the Influence Mechanism of the New Retail Model on Consumers’ Willingness to Buy Snack Food in Guizhou

The primary purpose of this study was to explore how customers select the optimal food channels. This established a model according impact new retail factors on consumers’ decision-making regarding purchase fresh snack foods. three research objectives were based objectives: analyze influence consumers in Guizhou their willingness buy food; influencing mechanism between relationship perceived value, risk, brand attitude, and intention; formulate targeted marketing strategies provide highly referenced opinions for maintain improve purchase.